Department of University Extension, Certificate Courses, Industrial Marketing Certificate Programme

Text: Time: Place: Fee: None Wednesdays, 7:00-9:00 p.m., commencing October 1 Galbraith Building $50.00 — 12 sessions Economics — An Introduction...

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Text:

Time: Place: Fee:

None Wednesdays, 7:00-9:00 p.m., commencing October 1 Galbraith Building $50.00 — 12 sessions

Economics

— An

Introduction

Text:

Time; Place: Fee:

J.l.

G.A. Welsch, Budgeting: Profit Planning and Control, Prentice-Hall, 1964 Mondays, 6:00-8:00 p.m., commencing October 5

UNIVERSITY OF TORONTO OF UNIVERSITY EXTENSION

DIVISION

Continuing Education Programme

Galbraith Building

$45.00



I

10 sessions

McDonald

W.H. Merritt

The elements

economic theorywiJI be developed and illustrated with reference to contemporary economic problems. Text:

of

A Scott, Economics — Introductory Analysis, McGraw-Hill

P.A. Samuelson,

An

1968 Tuesdays, 7:00-9:00 p.m., commencing September 22 or Thursdays, 6:00-8:00 p.m., commencing September 24 Places: Galbraith Building (Tuesdays) or Carr Hall (Thursdays) Fee: $95.00 — 25 sessions Times:

Communications

INDUSTRIAL MARKETING CERTIFICATE

PROGRAMME

A.F. Coltaco M. Ciglen

The purpose of this course is to increase the students’ knowledge, understanding, and skill in communicating effectively. Concepts and processes of face-to-face communications, and communications in small and targe groups are examined in depth. Additional topics to be covered are: the mechanics and problems of oral and written communications; the relationship between communications and behaviour. Text:

None

Times:

Tuesdays, 6:30-8:30 p.m., commencing September 22, or Wednesdays, 6:30-8:30 p.m., commencing September 23, or Thur-

Place: Fee:

sdays, 6:30-8:30 p.m., commencing September 24 East Asian Studies Building $95.00 — 25 sessions

Business Budgeting

-

Management

W.G. Peaker

Control Technique (half course)

This course will Include the study of the nature and purpose of budgets; benefits to be gained and disadvantages to be avoided. Types of budgets will include those used for sales or revenue purchases or production costs, selling expenses, general and administrative expenses, other expenses, cash and capital expenditures. Preparation of budgets, including delegation of responsibility and organization, will be discussed as will methods of analysis of company budgets. .... over

In

co-operation with the Industrial Marketers of

Toronto

APPLICATION FORM

PROGRAMME

o

3

Please

T.B.A. Wednesdays, 6:30-8:30 p.m., commencing September 23 or Thursdays, 7:00-9:00 p.m., commencing September 24 Building Places: Galbraith (Wednesdays) or

Text:

Times:

INDUSTRIAL MARKETING CERTIFICATE

O

In

co-operation with the Industrial Marketers of

Toronto Fee:

make

Erindale College (Thursdays) $95.00 — 25 sessions

fi)

3 CD

Z I

cheques

cr CD

9° CO payable

*0

O 3 University

of

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CO

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to

profit

from

Upon successful completion of this programme, candidates will receive a certificate from the Industrial Marketers of Toronto.

tD Toronto

level

Unless otherwise noted, courses normally consist of 25 two-hour sessions given once a week. Successful candidates must obtain a "C” grade {i.e. 60%) or better in at least 4 of 6 full courses or equivalents, and a pass in all of them. All courses are conducted on the St. George Campus unless otherwise indicated.


3

Industrial Marketing

programme is designed to provide a firm theoretical and practical base for individuals who clioose to increase their professional knowledge and competence in the marketing function' in general and in industrial marketing in particular. Registrants must be capable of handling work at

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-t (U

Qualifications for Admission

CO

S’

O c

admission

requirements

(senior

mat-

o

CD

obtained

3

Si

University

riculation); or of age 25 or older with experience in the fields covered by the programme or having

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a minimum riculation subject.

of

60%

in

one senior mat-

G

This course is intended for those who are interested in the application of modern marketing techniques to the marketing of industrial products and services. Topics of study include: characteristics industrial markets, pricing, middlemen and of methods of distribution, selling and promotion, product development and diversification, marketing organization, market planning and control. Text:

R.S. Alexander, J.S. Cross, R.M. Cunningham, Industrial Uarketing, Richard

Time:

Mondays, 7:30-9:30 September 21

Place: Fee:

Galbraith Building $95.00 — 25 sessions

Irwin, 1961

Division of University Extension Continuing Education Programme

84 Queen’s Park Toronto 5, Ontario. 928-2400 Courses to:

University of Toronto Division of University Extension Continuing Education Programme

84 Queen’s Park Toronto 5, Ontario.

Marketing Management

An

D.E. Simon R.E. Vosburgh

introductory course covering the fundamental elements of marketing in today’s world. Available from two separate instructors, each with a different emphasis.

commencing

R.M. Roger

Included in this course are the following topics of study: personal selling as a part of the marketing mix; nature of the selling Job; recruiting and selecting salesmen; training and development; sales control; compensation; territory allocation and evaluation; sales organization; motivation and communication; co-ordination with related fund ions.

Text: Students may register by mall or in person, by completing the attached application form. Fees must be paid in advance, and cheques or money orders should be made payable to the University of Toronto. Write, ’phone or visit:

p.m.,

Sales Management

Registration

Send

D.l. Gallagher J.P. Jones

This

the university undergraduate the courses.

to the

The Programme

Sales Administration: Canfield, B.R. Principles and Problems, Prentice-Hall,

Time:

1962 Tuesdays, 7:30^9:30 September 22

Place: Fee:

Galbraith Building $95.00 — 25 sessions

Advertising and Sales Promotion (half course)

p.m.,

commencing

G.V. Forster

This course examines the objectives and methods of advertising and promotion together with their place in marketing strategy. Topics will be presented from the viewpoint of the potential manager of the advertising and promotion function and will include: the role of advertising In marketing strategy, development of advertising strategyand sales promotion strategy, audience identification, message and media selection, advertising evaluation, budgeting, and the measurement of results.

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